Gamification is the process of adding elements of play to activity that you are doing or that you want your potential customers or customers to do.
So instead of bringing them to a regular sales page, one example of gamification is that you might bring them to a landing page that offers a quiz.
The quiz makes them feel as if the information provided is more personal.
They take the quiz, providing a lot of data and information to you that you can then use in your product development and marketing.
Their quiz answers lead them to a sales page that you made just for the person who answered the questions the way that they did.
Gamification can really help you motivate yourself and your audience.
You’ll get more opt-ins, make more sales, and increase your engagement with your audience.